A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
CMI ENGAGEMENT MANAGER
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
- Play the role as Business partner with the Brand Engagement and Digital Hub teams with the larger ecosystem (Media teams, Agencies and Trade Marketing) teams on key business objectives/needs related to media investment, content and best practices with particular focus on digital excellence;
- Be in charge of full cycle of Content Creation- Qualitative and Quantitative, including advanced developmental research, across both Seek and Interrupt Content, TVC and Digital Content and including last mile content (In store or E comm Content);
- Lead in-market tracking/optimizations for market specific campaigns (in partnership with the Media agencies) and uncover learnings and insights and embed into future campaign planning:
- Partner with Analytics to understand ROI drivers of the market/category
- a. Partner with the media agency/media team to understand campaign/brand performance/drivers
- b. Partner with the People Data Centre to understand Campaign-related social listening/impact of influencers/etc and marry with Media KPI data.
- Lead integration of media and digital learning and insight into the communication strategy planning/channel allocation process;
- Embed Digital measurement tools like Metrics that Matter into the way markets report Digital performance of brands;
- Be responsible for building and developing relationships within the global engagement team and across key business partners within Media and Consumer Market Insight team;
- Extract, analyse and interpret and synthesise in to a clear and compelling story that drives action – for ad hoc projects or regular business processes;
- Gain expertise in engagement tools and support the upskill business partners to ensure they are making full use of these tools;
- Create and support landing of best practice on content creation through inspiration, gain stakeholder engagement and support;
- Support initiatives outside of project work to unlock growth opportunities to create excellent content;
- Lead/support global or divisional workstreams as required, through Past learnings, Best Practices, External Orientation, Landscape and Competitor Analysis, Category and Hotspot Analysis etc.
Your Skills and Experience
- 6+ years of working experience in Consumer Insight/ Performance Marketing Analyst in FMCG industry
- Understanding of Media & Content insight
- Have knowledge/ understandings of Food & Beverage brands is preferable
- Experience/good appreciation of market research and conduct engagement research
- Digital skill a must
- Data savvy – leverage and understand multiple sets of data to craft a compelling story
- Good communication and presenting skills
- Understanding of online and offline advertising landscape
- Basic understanding of market research
- Good at project management
- Good analytical skills
- A team player; accountable, open minded who likes to work in rapid and agile way
- Curiosity and strong attention to detail.
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Industry
- Opened professional and general management training
- Competitive salary and great benefits
joblink.vn - Dream Comes True.
Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52