A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Consumer Insights Manager
Marketing, FMCG, Market Research - Ho Chi Minh
Salary: $2500 - 3500
The Job
Main Purpose:
- Lead for Insight calendar to support BU Marketing team in the development of strategic plans and annual operating plans
- Maximize consumer and customer momentum for the total Brands of Company
- Responsible for the delivery of specific elements of the local insight work plan. This includes market and Consumer & shopper insight, modelling & analytics and media research:
- Manages day-to-day projects on activation, Consumer, shopper and customer
- Provides insights based on market information and identifies business opportunities
- Develops local consumer intimacy
Accountabilities:
1. Business
- Lead Insights calendar
- Lead/ conduct data analysis/ diagnostic to track/ evaluate consumer/ trade KPIs
- Lead diagnostics/ data analysis to support Marketing in the development of Annual Plan for strategic implications
- Lead brand research for development
- Strengthen Partnership with Market Research Agency
- Drives insights into action
- Provides local category and brand performance measurement and competitor reviews
- Synthesizes primary and secondary research and provides insights into category/brand performance
- Manages research projects for activation projects including assessing in-market effectiveness
- Manages local consumer intimacy programs
- Feeds local consumer and shopper insight into regional brand innovation and communication projects
- Presents synthesized research findings & leads workshops
2. People
- Building Insights capability in Marketing Team
- Develop insights-led platform for Marketing decisions - Strengthen Sales capability thru research data cascade and actionable recommendations
Your Skills and Experience
- Bachelor and up degree, major in foreign trade, economics, business administration etc.
- Minimum 5 years’ experience in market research for both agency and FMCG background
- Experience of working on international projects
- Excellent communicator & influencing skills
- Strong at Analytical & presentation skills
- Good understanding of category/brand and consumer behaviors
- Be able to leading and Facilitating the Meetings and Workshops
- Designs and manages research projects
- Analyses market information to identify opportunities & helps drives these into action
- Fluent English
Why You'll Love Working Here
- Opportunity to work for professional & international working environment in FMCG Industry
- Opened professional and general management training
- Competitive salary and great benefits
- Long term career roadmap with the famous company
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Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52