Main Purpose of Job: Reporting to the National Sales Manager - OOH & Retail (Southern), this position will be responsible for the implementation of out of home business strategy nationwide. This will mainly focus on all aspects of out of home i.e. contract & negotiation, outlet segmentation, distribution, new customer opening..Dealing with international and local out of home customers to develop strategic relationship, to increase market share, and to ensure a profitable volume growth. The candiate must be strong competent to maintain, develop premium and highly potential customers.
Key Responsibilities:
- Well understand and implement out of home sales strategies and its periodic business plans.
- Successfully implement customer business development matters.
- Successfully lead, negotiate, finalize and follow deals to maintain and develop the current customers as well as highly potential out of home customers.
- Appropriately understand channel differentiation for assortment, promotion.
- Efficiently using TTS for KA
- On time update challenges in internal operation and market execution and proactively propose/suggest solutions.
KPIs:
- Achieve >=100% monthly, quarterly, yearly sales target (ICP).
Successfully identify the selling opportunities, special/seasonal occasions to capture incidence of products, suggest marketing calendar by key accounts, provide the tailor made consumer promotional programs that drive sales volume, profit and share in key accounts effectively and efficiently in the North.
- Successfully deal with out of home customers for setting volume and TTS plan.
- Successfully work with key customers for setting, identify the key persons, develop and maintain good & long term business relations.
Quantity and quality of new customers listed.
- Well co-operate with channel marketing/CCSD team to define merchandising standard by channel of each modern trade accounts.
- Understand the nature of each channel to be able to manage channel conflict between GT & OOH and more important within key OOH accounts.
- Deeply understand the challenge, and priorities, and budget plan to support key priorities and goals.
- Ensure the principles of transparency, effectiveness, efficiency and integrity in customer promotion.
- Monitor weekly & monthly sales results, key performance indicators, competitive activities and market trends on a regular basis and report to all concerned.