A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Audience Insight Specialist (Data Management Platform)
Sales, FMCG - Ho Chi Minh
Salary: Competitive Offer Package
The Job
Primary Responsibilities
- Plays an advising role in the data driven marketing activities and providing input on their data strategy
- Play a leading role in the discussion around on super segments (e.g. young moms)
- Proactively partners with (cross) category & brand teams and educate/inspire them on the practicalities & potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalized marketing
- Leads realization of new omni channel use cases that reach the right consumer at the right moment with the right message
- Responsible for local execution of Company’s Data Management Platform (i.e. audience management and trait usage the Customer profile store
- Working with related parts of the tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution
- Create and advise on new use case and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
- Collate and prioritize all brand requests for use of Company owned audiences in execution of Media and direct to consumer communications – Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
- Set the requirements of support teams who work on analytics, dashboarding and help unlock new data sources /API’s
- Partner with the SBA/PRM Specialist to develop & agree roadmaps across brand and media teams to increase use & acquisition of consumer data, as well as targeting capability
- Support the PDC function in generating audience and consumer journey insights to share with the Brands
Secondary Responsibilities
- Be seen as a trusted advisor to key business stakeholders on data driven marketing - working closely with agencies, Media, IT and Legal
- Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality
- Be a conduit for local Brands to access global expertise in all areas of data driven marketing including technology, analytics, security, privacy to the brand teams
Interfaces
- Primary delivery responsibility to both Global Categories & assigned regional (market / cluster) brand teams
- Will deliver multiple project simultaneously; time & resource is managed by PDC Delivery Hub Manager
- Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements
Your Skills and Experience
Primary Traits
- Ambassador of data driven marketing
- Has 3+ years of experience in Digital Marketing
- Knowledge of Digital Marketing campaigns
- An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)
- Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Experience or understanding of data driven paid media e.g. programmatic
- Experience managing relationships within a large, multinational, matrix organization
Secondary Traits
- Diplomatic, transparent and persuasive.
- Project management experience, particularly around managing delivery or implementation
- Experience executing personalized communications & tracking the impact of different personalization techniques to drive business value
- Experience coordinating the introduction of a new internal service or capability at a major organization.
- Passion for the social & digital world and its implications for business
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global FMCG Industry
- Opened professional and general management training
- Competitive salary and great benefits
More Jobs for You
A Leading FMCG Company
Primary Responsibilities Plays an advising role in the data driven marketing activities and providing input on their data strategy Play a leading role in the discussion around on super segments (e.g. young moms) Proactively partners ...
Competitive Offer Package
Ho Chi Minh
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