A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
CRM Specialist / People Relationship Marketing Specialist
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
Primary Responsibilities
- Within the market, the PRM Specialist champions the roadmap, adoption and engagement in the roll out of PRM capabilities, which include the Company Cloud solutions that enable Data Driven Marketing
- In the local markets, supports brand / market PRM roadmap development from PRM Managers and helps shape the overall PRM strategy globally
- Advises on data driven marketing best practice in market and proactively publishes knowledge share updates as part of the global PRM Community meetings, including repeatable toolkits
- Builds and champions innovation & case studies to unlock / demonstrate the business value of PRM
- Responsible for quarterly presentation of the value/ROI delivered from deployed PRM programmes in markets
- Locally responsible for the solutions provided by the global SBA and PRM teams, liaison to senior management in market
- Be the local SBA / PRM product owner and receive all new briefs, feature and capability requests, which need to be challenged and specified before they’re shared with the PRM team
- Tracks all local requests from the Digital Analyst, Consumer Insight Specialist and Digital Marketing Category Lead concerning the PRM applications
- Proactively manages the pipeline of work and demand by collecting, evaluating and passing along incoming briefs to PDC/SBA/PRM
Secondary Responsibilities
- Appraise gaps in the current SBA/PRM support model / information and decide whether these new services / documentation should be introduced
- Stay up-to-date on industry & market best practices, and continually feed new thinking back into the business in regards to personalization
- Maintain a view of demand across all brands / categories / clusters & flags when resource availability may become a challenge
- Review competitor and non-sector relationship driving programmes to use to inspire brands to increase investment in engagement
- Develop training guides and webcasts to education business about CRM, working with Digital 2.0 and Connected World training team. Ensuring all information is published on the Company Digital Hub.
Interfaces
- Reports into global Line Management of SBA managers and PRM managers
- The job holder will work regularly with peers and senior stakeholders in the business to ensure that they embrace the PDC and understand their benefits (Primarily Brand & CMI directors)
- Primary delivery responsibility to both Global Categories & assigned regional (market / cluster) brand teams
- The job holder will work with PDC Delivery Managers & Analysts to understand how current processes work, whether there are any current workarounds, and how these can be improved
- Working with Capability Centre Lead on opportunities and prioritisation
Your Skills and Experience
Primary Traits
- Ambassador of data driven marketing
- Has 5+ years of experience in Digital Marketing
- Knowledge of Digital Marketing campaigns
- Deep understanding of the digital ecosystem (including social media &) and its strategic move at global and local levels Strong analytical skills and appreciation of coding languages, data sources, data matching and data acquisition
- An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
- Proven project management skills, particularly around assessing priorities and managing workloads
- Experienced in working in an Agile environment and working in scrum / squad teams
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Experience managing relationships within a large, multinational, matrix organisation
- Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
- Experience planning & delivering CRM campaigns (Email / SMS marketing / Media)
- Strong knowledge of Adobe Marketing Cloud suite (or similar) as bonus but not prerequisite
Secondary Traits
- Diplomatic, transparent and persuasive.
- Project management experience, particularly around managing delivery or implementation
- Experience executing personalised communications & tracking the impact of different personalisation techniques to drive business value
- Experience co-ordinating the introduction of a new internal service or capability at a major organisation.
- Passion for the social & digital world and its implications for business
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global FMCG Industry
- Opened professional and general management training
- Competitive salary and great benefits
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