A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Digital Analyst
Sales, FMCG - Ho Chi Minh
Salary: Competitive Offer Package
The Job
Primary Responsibilities
- Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
- Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
- Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
- Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
- Advise on creation of use cases and personalised experiences for selected audiences
- Advise the Digital Category Lead, Insight Specialist and CRM Lead on how to optimize their data quality, increasing value to be leveraged for future usage
- Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
- Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
- Coordinate the execution of A/B tests, analyse test results for presentation to stakeholders and do in-flight reporting on the performance
- Work in close collaboration with media agencies to determine which media needs to be tagged, which data needs to be collected and how this data can be used in campaigns
- Construct test & learn marketing activity and analyse results for presentation to stakeholders Understands the data-model and is responsible for extractions, suppression, advising on how to improve data quality
- Data analysis of ad hoc requests
Secondary Responsibilities
- Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best) • Ensuring standardisation, quality and best practices in analysis and reporting
Interfaces
- Primary delivery responsibility to both Global Categories & assigned regional (market / cluster) brand teams (squads)
- Deliver multiple projects simultaneously; time and resource is managed by PDC Delivery Hub Manager
- Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements
Your Skills and Experience
Primary Traits
- Has 3+ years of experience in marketing analytics
- Knowledge of Digital Marketing campaigns
- Knowledge of standard campaign reporting schedules
- Knowledge of how segmentation is applied in practice within data driven marketing environments
- Experience in working within a marketing/business intelligence environment
- Experience in data analysis techniques
- Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders
- Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics
- Advanced Excel user
- Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
- Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience driving business value from consumer insight
- Experience introducing new (digital) services or capabilities at a major organisation
- Passion for the digital world and its implications for business
- Logical thinker with ‘data mindset’
- Self-driven and motivated to add value to the team
- Experience in working in teams yet autonomous able to work with high levels of trust
- Passion for the social & digital world and its implications for business
Secondary Traits
- Experience driving business value from consumer insight
- Experience introducing new (digital) services or capabilities at a major organisation
- Passion for the digital world and its implications for business
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global FMCG Industry
- Opened professional and general management training
- Competitive salary and great benefits
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A Leading FMCG Company
Primary Responsibilities Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight Build custom analytics dashboards and ...
Competitive Offer Package
Ho Chi Minh
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