A Global Cosmetic Company
Our Client is a famous Cosmetic Company in the global & Vietnam Market. In order to dedicatedly support their business agenda, they are looking for qualified candidates for the following position.
Digital and Social Media Manager
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
PRINCIPAL OBJECTIVE
- This position spearheads the development and implementation of all digital marketing, social media and communications, consumer insights and CRM strategies for all Brands across the affiliate.
- Be the affiliate’s lead point of contact for all local corporate marketing, consumer insights and CRM activities to increase consumer engagement and market share profitability.
- Providing local in-depth insights & input to APAC/Global.
- Pioneer and lead in creating new engagement channels, drive innovation and coach Brand and Corporate teams on use of latest consumer/shopper/digital methodologies to enable the affiliate to establish a competitive advantage.
RESPONSIBILITIES
- Oversee the formulation and implementation of product launch digital marketing strategies that are in line with regional and local strategies.
- As the Consumer Insight lead for the affiliate, leverage on and ensure the effective integration of local and regional consumer insights into these strategies. Develop strategic insight synthesis to help inform and drive actions.
- Ensure Brands develop and understanding of the consumer through analyzing and cultivating CRM data and recommend appropriate reflective digital/marketing campaigns and/or innovations.
- Develop active, collaborative partnerships with internal and external stakeholders, key influencers, new media and vendors for successful negotiations, by leveraging on economy of scale, shared resources and learnings, all leading to efficiency and increased market share.
- Pioneer and lead in creating new engagement channels to help the business unleash new categories and geographical relevant consumer needs that lead to new concepts, new product propositions and increased consumer base.
- Ensure affiliate alignment with and achievement of Regional/Corporate KPIs.
- Overall Affiliate Lead on crisis management of social media, and work with Global Corporate Communications, the local Brands/Brand Regionals and agency on solutions/interventions.
Your Skills and Experience
- Minimum 5 years’ experience in digital marketing and/or social media communications within FMCG or Luxury Goods industry and /or relevant experience in online marketing in related industries
- Solid experience in development & execution in:
- - Digital media campaigns: Search, Display, Mobile & Social Media
- - Website/Microsite campaigns
- - Email marketing campaigns
- - Mobile campaigns
- Display in-depth knowledge about various social media platforms (i.e. Facebook, LinkedIn Twitter, Instagram and etc.) and how they use these platforms to create campaigns
- Creative, conceptual thinking, strong co-ordination and interpersonal skills, attentive to details
- Results-oriented, with strong drive to meet objectives and ELC’s/prestige cosmetics high standards
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Industry
- Opened professional and general management training
- Competitive salary and great benefits
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A Global Cosmetic Company
PRINCIPAL OBJECTIVE This position spearheads the development and implementation of all digital marketing, social media and communications, consumer insights and CRM strategies for all Brands across the affiliate. Be the affiliate’s lead ...
Competitive Offer Package
Ho Chi Minh
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