A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Digital Hub Lead
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
About the role
- The Digital Hub Lead will manage the Digital Hub: a physical space and a way of working for all our brands. There will be hubs in every major market, staffed by fluid multi-functional teams. The Digital Hub Lead will pull together the skills of this mixed team, irrespective of seniority, to first educate, and then fully enable brand teams as they transform into Data-driven Marketers.
Interfaces
- Global Divisions: This in-market role may require contact with our global marketing teams, based primarily in London, Rotterdam and Singapore.
- Market: The role will have local scope and deal with all brands in the active market. Some activities, e.g. support of a major piece of media content, may involve multiple markets.
- The job holder will be expected to prioritise Data Driven Marketing work for the wider fluid team, working with them and their functional leadership to ensure a joined-up approach.
- The job holder will be accountable to the market Leadership Team via its General Manager for the local delivery of the Data Strategy, Segmentation Strategies and Data Driven Marketing
Your Skills and Experience
Primary Traits (required)
- Passion for the social & digital world and its implications for business
- High “bias for action”.
- 5-10 years’ experience and superior knowledge in analytics, digital, programmatic, performance marketing or strategy consulting. This is an emerging role, so comprehensive experience of all these areas is not expected.
- Facilitation and capability building skills. Able to lead a significant change programme.
- Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
- An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
- Experience working in an analytical role and comfortable using analytics tools.
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Experience managing relationships within a large, multinational, matrix organisation
- Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
- Experience working as or with Data Analysts (/Scientists/Designers), or a demonstrable understanding of the analytical mindset
Secondary Traits (‘nice to have’)
- Experience briefing into a technical/specialist team with their own vocabulary/frames of reference
- Experience of social analytics or NLP tools
- Experience driving business value from consumer insight
- Experience co-ordinating the introduction of a new internal service or capability at a major organisation.
- Good understanding of the Ad Tech and Mar Tech space around Data Management Platform and Demand Side Platform
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Industry
- Opened professional and general management training
- Competitive salary and great benefits
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A Leading FMCG Company
About the role The Digital Hub Lead will manage the Digital Hub: a physical space and a way of working for all our brands. There will be hubs in every major market, staffed by fluid multi-functional teams. The Digital Hub Lead will pull ...
Competitive Offer Package
Ho Chi Minh
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