A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Digital Marketing Analyst
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
Primary Responsibilities
- Measure marketing effectiveness and value of media and web personalization campaigns, and present actionable insights and recommendations based on data results and best practices
- Creation of personalised experiences for selected audiences within Adobe Target
- Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
- Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
- Advise marketing teams on audience selection for campaign optimisation and web personalisation
- Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
- Construct test & learn marketing activity and analyze results for presentation to stakeholders
- Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
- Leverage data to gain insight into trends, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies
- Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
- Data analysis of ad hoc requests
Secondary Responsibilities
- Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best)
- Ensuring standardisation, quality and best practices in analysis and reporting
Interfaces
- Primary delivery responsibility to both Global Divisions & assigned regional (market / cluster) brand teams (squads)
- Deliver multiple projects simultaneously; time and resource is managed by PDC Digital Hub Lead
- Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements
Your Skills and Experience
- Has 3+ years of experience in marketing analytics
- Knowledge of Digital Marketing campaigns
- Knowledge of standard campaign reporting schedules
- Knowledge of how segmentation is applied in practice within data driven marketing environments
- Experience in working within a marketing/business intelligence environment
- Experience in data analysis techniques
- Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders
- Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics
- Advanced Excel user
- Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
- Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
- Experience driving business value from consumer insight
- Experience introducing new (digital) services or capabilities at a major organisation
- Passion for the digital world and its implications for business
- Logical thinker with ‘data mindset’
- Self-driven and motivated to add value to the team
- Experience in working in teams yet autonomous able to work with high levels of trust
- Passion for the social & digital world and its implications for business
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Industry
- Opened professional and general management training
- Competitive salary and great benefits
More Jobs for You
A Leading FMCG Company
Primary Responsibilities Measure marketing effectiveness and value of media and web personalization campaigns, and present actionable insights and recommendations based on data results and best practices Creation of personalised ...
Competitive Offer Package
Ho Chi Minh
joblink.vn - Dream Comes True.
Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52