A Global Cosmetic Company
Our Client is a famous Cosmetic Company in the global & Vietnam Market. In order to dedicatedly support their business agenda, they are looking for qualified candidates for the following position.
Digital & Social Media Executive
- Ho Chi Minh
Salary: Salary is competitive
The Job
Job Purpose:
- Reporting directly to the Country Manager, this position will be responsible for the planning and execution of all communication, digital and social media strategy/activities for multiple brands.
- In partnership with the Affiliate Brand leads, to manage and optimize each Brand’s digital marketing calendar, social media programs, media spend and ROI, while developing marketing insights with digital data analytics.
- Be a single point of contact for internal and external stakeholders and develop key account relationships for digital activities.
- Ensure consistency of consumer experience, drive efficiency by leveraging on shared resources, tools and learnings.
Key Responsibilities:
- Together with the Country Manager, to work with local Brands’ marketing teams to formulate product launch digital marketing strategies that are in line with regional and local strategies as well as work closely with local Brands/Brand Regionals on campaign direction analysis.
- Build and maintain calendar of the assigned Brands digitalprograms.
- Manage the Brands’ digital assets, development and localization as well curating the Brands’ marketing programs to leverage on the selected partners’ onlinestrengths.
- Work with agency and marketing teams to lead Search Engine Marketing with givenbudget.
- Work with agency to formulate and execute social media marketing plans including but not limited to Facebook and forum seeding, including management of local events and the development/maintenance of relationships with media and keyinfluencers.
- Together with local Brand marketing team, work with the other Brand functions (sales, training) to ensure digital campaign objectives are communicated and execution excellence is achieved atoff- line level (O2Ointegration).
- Track and evaluate the performance of digital marketing programs (including product launch digital program KPIs, Facebook analysis, K-matrix and web analytics, sales return) in order to generate learning for whole team to apply learning in nextprogram.
- Timeline and monitor execution of all digital marketing programs to ensure milestones are reached and program delivered ontime.
- Control and monitor spending on full year digital marketing spending, including digital media buyingrecommendation.
- Support Senior Corporate Marketing Manager and Brands in crisis management of social media, andexecutesolutions/interventionsrecommendedbyGlobalCorporateCommunications,thelocal Brands/Brand Regionals and agency onsolutions/interventions.
- Monitor competitors’ digital marketingactivities.
Your Skills and Experience
- University Degree or equivalent Advance Diploma in Sales andMarketing.
- Minimum 3 years’ experience in digital marketing and/or social media communications within FMCG or Luxury Goods industry and /or relevant experience in online marketing in related industries
- Solid experience in development & executionin:
- Digital media campaigns : Search, Display, Mobile & SocialMedia
- Website/Micrositecampaigns
- Email marketingcampaigns
- Mobile campaigns
Why You'll Love Working Here
- Professional working environment.
- Career-development.
- Competitive package
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A Global Cosmetic Company
Job Purpose: Reporting directly to the Country Manager, this position will be responsible for the planning and execution of all communication, digital and social media strategy/activities for multiple brands. In partnership with the ...
Salary is competitive
Ho Chi Minh
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Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
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