A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Dynamic Audience Specialist (Audience Insights Specialist)
Advertising/Promotion/PR, Marketing, FMCG - Ho Chi Minh
Salary: Competitive Offer Package
The Job
Primary Responsibilities
- Plays leading role in the digital transformation by advising brands on their data driven marketing activities and providing input on their data strategy
- Proactively partners with (cross) category & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing
- Leads realisation of new omni-channel use cases that reach the right consumer at the right moment with the right message
- Responsible for local execution of Company’s Data Management Platform (DMP) (i.e. audience management and trait usage); Adobe Campaign and the Customer Profile Store (CPS)
- Work with related parts of the Company Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution
- Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
- Collate and prioritise all brand requests for use of Company owned audiences in orchestration of Media and direct to consumer communications. Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
- Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources /APIs
- Partner with the People Data Centre (PDC) CRM Manager to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability
- Support the PDC function in generating audience and consumer journey insights to share with the Brands
Secondary Responsibilities
- Be seen as a trusted advisor to key business stakeholders on data driven marketing - working closely with agencies, Media, IT and Legal
- Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality
- Be a conduit for local Brands to access global expertise in all areas of data driven marketing including technology, analytics, security, privacy to the brand teams
- Interfaces
- Primary delivery responsibility to both Global Divisions and assigned regional (market / cluster) brand teams
- Will deliver multiple project simultaneously; time and resource is managed by PDC Delivery Manager
- Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements
Your Skills and Experience
Primary Traits (‘required’)
- Ambassador of data driven marketing
- An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)
- Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms
- Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
- Experience or understanding of data driven paid media e.g. programmatic o Experience managing relationships within a large, multinational, matrix organization
Secondary Traits (‘nice to have’)
- Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
- Experience coordinating the introduction of a new internal capability at a major organisation
- Passion for the social and digital world and its implications for business
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Company
- Competitive salary and great benefits
More Jobs for You
A Leading FMCG Company
Primary Responsibilities Plays leading role in the digital transformation by advising brands on their data driven marketing activities and providing input on their data strategy Proactively partners with (cross) category & brand teams ...
Competitive Offer Package
Ho Chi Minh
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