A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Head of Category Development
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
Role:
- Leads Shopper Marketing integration at Brand / Channel level to drive overall effectiveness of Company’s demand creation programs
- Leverage Shopper Insights, in partnership with Shopper and Customer Insights Manager to understand drivers of performance at Category & Brand level and build a strategic Category Approach to growth for Company and our Customers
- Owns the Category Strategy, and partners with Channel Development to drive through to execution
- Owns Company’s Category Management approach for Modern and General Trade Channels and Customers, acting as a trusted partner to fuel category performance
Reporting line:
- Reporting directly to: Customer Marketing Director
- Number of direct reports: 2 (Shopper and Customer Insight Manager; In store Excellence Manager)
Main responsibilities:
Shopper Marketing
- Owns the partnership with Marketing teams to create long range calendar of activities and events grounded in deep understanding of the Shopper, Channel and Category
- Develops the Category Management approach for Modern & Traditional Channels driving deeper partnership based collaboration and category captaincy (as appropriate)
- Partners to build Shopper & Channel Learning plans that drive actionable insights on the right shopper levers to deploy, in the right channels, at the right times
- Builds and maps shopper lifecycle and deeply understands how to maximize new consumer acquisition through trade, category or channel programs
Shopper and Consumer Engagement
- Helps shape how Company brands are presented to Customers and Shoppers through both direct and indirect contact methods, with particular focus on interaction via Promoter (PG) and Field Sales teams
- Reviews opportunities to drive A&P efficiency and Brand Salience through Portfolio and / or Category programs that drive brand awareness and new user acquisition.
People Management:
- Support employees in implementation of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
- Manage team’s development throughout the path to achieve goals.
- Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.
- Special projects as needed by Management team.
Your Skills and Experience
Work Experience:
- Bachelor's Degree in Business, Finance or related field
- Minimum 8-10 years’ experience in analytical or shopper role with commercial bias
Core Trait/Behavior Requirement:
Managerial:
- Ability to handle high levels of pressure and critical decision-making
- Good leadership, interpersonal, teambuilding, and problem-solving skills
- Skilled communicator with well-developed verbal, written and presentation ability
- Strategic thinking
- Planning, Organizing and Coordination
- Ability to learn
- Good Relationship building/ Networking
- Work organization & Priority management
Behavioral:
- Winning Behaviors – Adding Value, Collaboration, Measured Risk-Taking, and Ownership
- Continuous Improvement behavior
- Energetic, highly motivated with an enquiring mind and passion for excellence and innovation in pursuit of business growth and success.
- High integrity and openness combined with commitment to good governance
Functional/Technical:
- Company Leader Competencies
- Proficient skills in MS Office / AC Nielsen and various Ad Hoc or Continuous Data Sources
- Proficient understanding of KWP / IPSOS / TNS research approaches
- Good command of English
Why You'll Love Working Here
- Opportunity to work for professional working environment
- Opened professional and general management training
- Competitive salary and great benefits
- Long term career roadmap with the famous company
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A Leading FMCG Company
Role: Leads Shopper Marketing integration at Brand / Channel level to drive overall effectiveness of Company’s demand creation programs Leverage Shopper Insights, in partnership with Shopper and Customer Insights Manager to understand ...
Competitive Offer Package
Ho Chi Minh
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Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52