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A Leading FMCG Company

The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position

Head of Trade Marketing

- Ho Chi Minh
Salary: Competitive Offer Package


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The Job

Individual Accountabilities:

1. Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level

2. Develop trade marketing strategy that is fully integrated with the company, category, brand strategy

3. Trade marketing programs creation, execution and evaluation:

  • Trade/consumer promotions including

a)assortment,b)pricing,c)promotion,d)merchandising,e) activation

  • Define PoS, PoP drivers across category and channels
  • New channel/category development

4.People Development

  • Regularly instruct, review and improve subordinates' performance
  • Manage sales practice to reach target sales for all products (KPI)
  • Regularly meet with trade marketing team, monitor and ensure consistent performance

Key shared accountabilities (collaboration)

1.Sales (with area manager)

  • Attend sales plan deployment meeting with team in order to understand key in-store business drivers and priorities
  • Review sales performance

2. Distributor relationship (with sales team)

  • Track and maintain information and performance of distributors in each region

3. Operating budget (with HR, sales team, trade marketing)

4. Trade marketing (with trade marketing)

  • Gather and deploy trade marketing materials and plans
  • Manage administration (paperwork) of trade marketing programs

 

 

Your Skills and Experience

  • Bachelor’s Degree is required, an emphasis on Business, Marketing
  • Minimum 5+ years’ experience of fields relating trade marketing management, category management, and sales exposure
  • Strong analytical skills both interpreting data, and facts, evidences of market place
  • Planning skills, activity deployment skills
  • Interpersonal skills and ability to influence others

Why You'll Love Working Here

 

  • Professional working environment.
  • Career-development.
  • Competitive package

Apply Now


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Head of Trade Marketing
A Leading FMCG Company

Individual Accountabilities: 1. Convert the consumer value proposition, developed by business strategy into customer and shopper value proposition at the channel and customer level 2. Develop trade marketing strategy that is fully ...

head of trade marketing

Competitive Offer Package


Ho Chi Minh

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Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC

E-Mail: alo@joblink.vn

Hotline: 090 233 30 52

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