Job Purpose:
Working with brands and counter managers, this position oversees and ensures alignment of all areas of Sales and Retail Operations to ELC policies, procedures, and business objectives.
Report To: Country Manager
Responsibilities
1. Manages Operational Effectiveness
- Oversees correct Inventory Management and forecasting to ensure a healthy level of stock and collaterals at the stores
- Reviews proper staffing, roster of counters, and profile to maintain the agreed level of productivity while sustaining the team stability and morale.
- Ensures that stores follow brand guidelines on staff grooming, visual merchandising and store operations.
- Aims to streamline controllable costs that impacts Brand/Store P&L
2. Ensure Customer Growth
- Works with brands to maximize all growth opportunities and budget attainment.
- Keeps close relationship with retail partners for smooth business operations.
- Provides guidance and advice in planning all sales, promotional activities, and sales incentives to meet Brand objectives and sales target
- Monitors competitors’ activities in-store and through market research in order to assist brands in their activities
- Reviews Channel performances and explore other opportunities for growth
- Assists in the Store Opening Activities in the areas of store design and implementation network and review.
3. Improves Business Processes
- Reviews sales statistics with Brands through the use of available reports (e.g. ROS, BI, etc) for developing action plans
- Designs and implements sales operations’ processes and procedures and ensures that all staff follows accordingly.
- Protects integrity of ROS Data and ensures that the system is fully functioning and issues/defects are resolved with timeline.
4. Leads and Develops People
- Ensures discipline in the field force with regards to their roles and responsibilities
- Assists in developing skills of Sales Force especially key leaders such as Field Sales Executives, Counter Managers, and Senior BAs.
- Identifies gaps in staff’s skills and performance in order to work with brands on solutions to address the problems.
- Work with Trainers to ensure sales objectives and exceptional customer service are integrated in training plan and well executed