A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Senior Brand Manager
- Ho Chi Minh
Salary: $2500 - $4000
The Job
Main Job Purpose:
- The Senior Brand Manager is responsible for the health and performance of the group of brands in charge in the local market, support Managementsin translating Category Strategyintoa National Category Building Plan which provides categoryvalue drivers and brand and customer priorities, rooted in local insight and to create concrete Brand Marketing Plan to ensure flawless deployment of brand communication and activationin the market.
Main Job Responsibilities:
- Support line manager in development of National Category Building Plan, a local translationof global category strategyrootedin insight from the Category& BrandAudit.
- Ensures cross-functional inputs such as customer & shopper trends, financials and consumer
- attitudesand behaviours are appropriately reflectedin NCBP for the group of brands in charge
- Measures progress against key value drivers and ensures take-up in BMP via Jobs-to-be-Done and Measurable objectives.
- Oversees the creation of BMPs including; brand audit, Jobs to be done, 8-Q activity plans,Scorecards & management of 6 Ps (e.g. Pricing).
- Leads the multifunctional team (Brand Development, trade marketing, supply chain, finance) through brand planning process, delivery of plans and monitoring of brand performance to implement appropriate planchanges.
- Accountable for deployment of integratedbrandcommunications per communication strategyand campaign idea in Think Big Packs, development of any local communication requirements, and brand budgets.
- Coaches Brand Managersand Assistant Brand Managersin skills and competencies so they can adequatelyevaluate, develop and deliver brand and customer plans.
- Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of group of brands will be met in the future
- Responsible for launch/ re-launch management; building plans and channelstrategies(promotions,media and POS), Customer sell-in and legal & regulatory issues.
- Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with communication teamsand agencies(PR, BTL ...)
- Lead the monitoring and reviewing of effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
- Responsible for A&P budget to drive sales growth(both top line and bottom line), and share growth.
Your Skills and Experience
Essential requirements:
- University Degree with Marketing Backgroundis an advantage
- Excellent of English
- Deep understanding customer andshoppers.
- Minimum 5 to 8 years relevant experience in Brand Building/Development and/or Customer Development
- Initiative/ innovative/ flexibility, passion to growth
- Open-minded, creative, result-oriented,hard-working
- Creative, problem solving skill, influencing, Marketing skills, analytical power,business-oriented
- Project Management
Why You'll Love Working Here
- Opportunity to work for professional working
- Opened professional and general management training
- Competitive salary and great benefits (13th month salary, performance bonus, allowance, ect..)
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