A Global Healthcare & Pharmaceutical Company
Our Client is one of the country’s top healthcare companies over the world with more than 160 years of experience. It was established in Vietnam in 1992 and more than 60 subsidiaries worldwide, They have been providing world-class products and services to health care professionals.
Senior CMI Supervisor
Marketing - Ho Chi Minh
Salary: Competitive Offer Package
The Job
SUBFAMILY RESPONSIBILITIES:
Includes:
- Develop & manage data, data sources and suppliers, and data systems used for Consumer & Market & Business Insight initiatives to guide the development of enterprise, business objectives, market strategies and operating plans.
- Play active role to ensure timely delivery of relevant, valid external & internal data collection as well as analysis to support & guide the development of enterprise & business objectives & strategic decisionmaking, market & brand & communication strategies and operating plans.
- Take lead to recommend, develop & conduct internal & external research (including self-conducts or with third party) based on research brief from relevant stakeholders and then provides timely and appropriate research data/ reports and strategic proposal to Stakeholders including in Marketing & Communication, Sales, Research & Development (from Regional & Global), Manufacturing and Finance.
- Anticipates future data needs and develops long-range strategies as well as budget to deliver innovative solutions.
- Involve and supports for comprehensive monthly, quarterly & yearly report off business & department or as required.
- Play active role to define action standards or/ and valid relevant KPIs for pre-& post campaign/ project evaluation.
- Be in charge to develop scheme & execution of CRM projects (first 90 days, SOP...) to meet given strategic objectives.
- Other assigned projects (if any) that relevant to Market Insight & business analysis
CAREER LEVEL
SENIOR
- Senior is the target career level for professionals in this sub-family. Progression to the next higher level is limited by business need.
- Senior proficiency in research data management principles and practices
- Consults with management
- Supports assigned clients
- Leads complex projects
- Manages complex programs
JOB SPECIFIC RESPONSIBILITIES
- Defines and develop Consumer & Market researches methodology to get insights, data, motives, behavior, needs & wants… to provide recommendations supporting business strategies & marketing initiatives effectively & efficiently
- Liaise and work with external research agencies or/and relevant department or/ and ABO for executing consumer researches to get insights, data as well as giving recommendation to support the strategic & MKT activity planning
- Conduct internal surveys or researches among distributors to understand their motives, behaviors, business approaches, retailing approaches, needs and wants…
- Conduct marketing activity concept tests or post-event/campaign evaluation tests based on marketing plan…
- Implement desk research of competitors to deliver competitor profile
- Analyze research findings vs business plans to provide insight to business to support the development of brand strategies, product improvements and new products Responsible for preparing & delivering Business and brand analysis reporting on a monthly/ yearly tracking to support Marketing & Management Team for business decision making based on GDW:
- Distributors’ analytic reports: application, renewal, productivity, retention, segmentation, 1st time purchase, repeat purchase, purchase frequency,
- Investigates the consumer experience to support development of marketing & brand reputation initiatives
- Develop market research questions to figure out the business opportunities
- Brand performance: sales, contribution, CMAB, penetration, brand productivity, brand purchaser…
- Set up & manage customer data system & lead Customer Relationship
- Work with regional team to set up, run and evaluate the systems (global platform + tools)
- Set & customize system application (schemes for different local distributor groups) for communication set & automatically addressed to local distributor groups respectively. Management programs planning and execution to strengthen Customers’ engagement & business effectiveness.
- Work with brand team to come up integrated quarterly & annual CRM plan & schemes
- Plan and execute the program: stock planning & communication
- Work with regional team to set up the system, run and evaluate the projects Be in charge CRM programs planning and execution to strengthen Customers’ engagement & business effectiveness.
- Work with brand team & relevant stakeholder to come up proposal.
- Plan and execute the programs: stock planning & communication, system set-up, follow-up, adjustment to ensure the objective achievement.
- Deliver report timely as required/ agreed
Your Skills and Experience
- BA/ BS Business Administration or related field as Statistics, IT/CIS
- At least 05 years in market research/ market intelligence and business analytics in FMCG or related industries.
- Required Knowledge, Skills and Abilities: Basic familiarity with the following core skill set:
- • Knowledge of research design and analysis.
- • Knowledge of statistical analysis and model building.
- • Knowledge of relational databases and data warehousing technologies.
- • Knowledge of analytic and reporting tools (e.g.; statistical packages, decision trees, OLAP, report writers, spreadsheets).
- • Familiarity with business areas served and the overall organization.
- • Analytical skills.
- • Problem solving skills.
- • Oral and written English and Vietnamese communication skills.
- • Ability to work independently.
- • Ability to design and deliver reports in formats suitable for a variety of audiences.
- • Ability to lead project planning & execution.
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Industry
- Opened professional and general management training
- Competitive salary and great benefits
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