A Global Cosmetic Company
Our Client is a famous Cosmetic Company in the global & Vietnam Market. In order to dedicatedly support their business agenda, they are looking for qualified candidates for the following position.
Senior Marketing Executive
Luxury Goods, Marketing, Cosmetics - Ho Chi Minh
Salary: Salary is competitive
The Job
Job Purpose: Assist Line Manager to develop, plan and execute all product portfolio management and marketing activities.
A. Plan and Lead Brand MKT Calendar and manage Product portfolio
- Formulate brand marketing objectives andprograms
- Align with BM, Retail Operation and Education team for new product launch forecasting and promotion plan in line with Brand Strategies and coordinate with Brand Demand Planner and the Regional Marketing to ensure that correct weighted product mix and current sales objectives are reflected in saleable productforecast.
- Make product selection, assortment, and suggest relevant pricing based on IMW Offering
- Makes decisions on promotions items (including collaterals) and creativeconcepts
- Lead the Annual Price Increase process in line with guidelines andcompetition
B. Marketing Program management
- Lead Brand Marketing Calendar and ensure strong execution of brand marketing and media plans/calendars and majorlaunches.
- Major launching, re-promote & promotionalcampaign:
- Plan 360 degree launching, esp Digital/Social Media Campaign, EDM, CRM, Event, Visual Merchandising, Promotion and POSM
- Lead and guide Marketing Assistant to develop and execute Promotion/GWP/Retailer activities, Visual Merchandising, Promotion, Event and POSM
- Digital and Social MediaManagement:
- In charge of Company Posting Calendar and Community Management
- Oversee and orchestrate Brands’ digital marketing, social media and paid media activities to create a consumer focused and consistent brand experience. Align with BM to define the “right” mix of digital, social media and PR including its budget implications
- Lead and integrate all earned, owned, and paid media and communications across ePR, Digital, and Social Media channels for the Brand. Lead digital strategy development in line with Regionaldirection
- Use CRM-and CI-based insights to build programs to drive sales, customer acquisition and customerloyalty
- Build and manage the Brand’s influencer network, presence through blogs, Facebook, and other strategically relevant Socialplatforms
- Tailor brand stories and work with local digital influencers to drive e-PRcampaigns
- Analyzes marketing performance of product line. Develop and recommend marketing activities/programs including sales driven and brand building to meet businessgoals.
- Assist BM on new counteropening
C. Tracking & Monitoring
- Manages brand advertising and promotional budget. Reviews expenses of promotions / marketing / advertising activities to keep strict control overcosts.
- Databasemanagement:
- Keep record of marketing activities materials for reference and development (PR clipping reports, Digital,etc)
- Evaluation:
- Conduct basic analysis to measure marketing activities and provide insightful recommendations to improve businessperformance
- Monitor Retailer’s activities and promotion and propose relevant activities in line with MKT Calendar
Your Skills and Experience
- University Degree or equivalent Advanced Diploma in Sales and Marketing.
- Good communication skills and fluent in both written and oralEnglish.
- Minimum 3 years of relevant work experience in Cosmetic/Retail/FMCG or advertising agency
- Well groomed and poised.
- Excellent communication and interpersonalskills.
- Good computer skills.
Why You'll Love Working Here
- Professional working environment.
- Career-development.
- Competitive package
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