A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
CHANNEL & CATEGORY DEVELOPMENT MANAGER
Sales, Trade Marketing, FMCG - Ho Chi Minh
Salary: Competitive Offer Package
The Job
Main purpose:
- Trade Marketing is a strategic department in Customer Development functions. We ensure that marketing plans fit with channel/customer and shoppers’ needs in order to maximize benefit for Unilever and our Customers.
- The Channel & Category Development (CCD) Manager drives increased brand penetration and profitable sales volume with the customer. They are responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CCD Manager identifies all Brand, Market, & Customer business opportunities and risks through communication with the field sales organization. The CCD Manager maximizes the return on Unilever’s trade spend. They analyze the brand strategies to ensure plans meet the market needs. They review customer-level volume and spend, challenging inaccuracies & inefficiencies where appropriate.
Main Accountabilities:
1. Lead the development of the trade category plan for assigned channels:
- Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/channels.
- Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
- Identify trade spend opportunities and allocate funds for each sector while analysing risks.
- Match brand objectives with customer/market needs. Work with field sales team to ensure excellence in in-store activation
2. Work out monthly rolling forecast for assigned channels:
- Prepare promotion sell-out volume with attention to market intelligence information.
- Prepare input for brand and build incremental sales volume .
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
- Provide input for marketing to build budget, scheme and communication plans
- Allocate promotion volume to channel/ customers in charge
- Work out the brief for BTL agencies and sales team
- In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Develop and execute all trade/ schematic shopper promotions:
- Lead scheme proposal and execution
- Lead the communication to internal and external stakeholders on the scheme
- Follow up with POSM production gift sourcing and delivery to stores OTIF
- Conduct ROI and post-promotion evaluation
Your Skills and Experience
- University graduate in business administrative, foreign trade, economics
- At least 02 years working experience with the same position in FMCG industry (experience in sales planning, trade marketing is an advantage)
- Strong analytical skills and business mindset; Proven business management competency
- Strong communication and influencing skills
- Creative and passionate, willing to take challenges
- Proactive, confident and able to work under high pressure
- Good command in English and computer skills
Why You'll Love Working Here
- Professional working environment.
- Career-development.
- Competitive package
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