An International Education Center
Our Client is one of the leading education and training provider in Vietnam which is offering internationally recognized training and education that is practical for the workforce and also allows entry into international universities.
Head of Marketing
Education/Training, Marketing - Ho Chi Minh
Salary: $5000-$7000
The Job
This post is responsible for contributing to the development of each brand’s marketing strategy and for leading the development and execution of the marketing programme to support each brand’s growth agenda. Developing and implementing multi-channel tactical marketing campaigns, generating enquiries from multiple target segments. This is a role with a high level of accountability and the key measures of success will be the number of new enquiries, retention and referrals generated, footfall at Marketing Events and the efficiency of the marketing spend (ROI).
Strategic Marketing
- Work with ChangedEdu CMO to develop a marketing strategy including advertising and content for each brand to grow awareness, retention and deliver enquiries as per yearly KPI’s
- Develop each brands annual Marketing plan and budget which is aligned to the brand’s strategic and long term development goals
- Regularly monitor competitor performance to support development plan and marketing initiatives
Tactical Marketing and Communications
- Implement the marketing and promotional activity for each brand (including events, digital marketing, social, advertising, PR, sponsorship etc.)
- Manage the marketing spend and ensure activities are planned and executed within agreed budgets
- Manage the digital marketing agency to ensure that cost and conversion are maximised
- Develop an inbound marketing strategy to nurture leads, become a Hubspot expert and execute the inbound marketing strategy using Hubspot
- Identify feeder relationships, partnerships or sponsorship opportunities in the community to generate new enquiries
- Manage the organization and promotion of marketing events (Open Days, Assessments, Parent Seminars etc) and align the required the organization support in conjunction with Sales team and Brand CEO for academic support
- Manage the Direct Sales Force to ensure they deliver the marketing strategic message through engagement activity
- Own and continuously improve the user’s experience of the website and ensure up to date information including events and programs
- Develop and manage production of all external marketing collateral including prospectus and direct marketing activities
- Develop the internal communication platforms and communication strategy to keep students engaged with the WSE brand to develop referrals and increase retention
- Develop reports to track key measures of success - new enquiries, retention, referrals, event attendees and efficiency of ROI
- Manage and mentor the Marketing team
Your Skills and Experience
- Possess at least Bachelor degree in marketing/business or equivalent
- Minimum 08 years working experience in FMCG MNCs at similar level. Prefer Candidate strong experience in Digitial Marketing
- Strong leadership and influencing skills
- Strong collaboration and stake holder management experience
- Solid brand management and marketing management experience in a consumer goods/luxury goods environment including, but not restricted to, ATL, BTL, and new product launch activities and disciplines, experience with FMCG industry would be a plus.
- Proficiency in English (spoken and written), Vietnamese is a plus.
Why You'll Love Working Here
- Opportunity to work for professional working environment
- Opened professional and general management training
- Competitive salary and great benefits
More Jobs for You
A Leading FMCG Company
Main Purpose: A world-leading European FMCG business solution is recruiting a Head of Marketing in Ho Chi Minh City to join their team. In this Head of Marketing position, you will be responsible for leading the business unit in its next ...
Competitive Offer Package
Ho Chi Minh
Our Client is Global leader in Oil & Gas Industry
Main Purpose: A global Oil & Gas Company is recruiting a Head of Marketing in Ho Chi Minh City to join their team. In this Head of Marketing position, you will be responsible for leading the business unit in its next phase of ...
Competitive Offer Package
Ho Chi Minh
An International Education Center
This post is responsible for contributing to the development of each brand’s marketing strategy and for leading the development and execution of the marketing programme to support each brand’s growth agenda. Developing and implementing ...
$5000-$7000
Ho Chi Minh
A global Consumer Electronics Company
PURPOSE: Manage corporate marketing and communications functions, overseeing a multimillion-dollar budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral ...
head of marketing communications marketing manager communication manager
Competitive Offer Package
Ho Chi Minh
A Global Furniture manufacturers Company
Job purpose: Our client is seeking an experienced, commercial marketeer to lead the marketing function. This role requires strategic and creative development of marketing plans (including digital); flawless execution of these initiatives to ...
Competitive Offer Package
Ho Chi Minh
joblink.vn - Dream Comes True.
Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52