A global Consumer Electronics Company
Our Client has established more than 20 years ago with well-known products in worldwide.
Head of Marketing Communications
- Ho Chi Minh
Salary: Competitive Offer Package
The Job
PURPOSE:
- Manage corporate marketing and communications functions, overseeing a multimillion-dollar budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
SCOPE:
- No. of teams : 3 (Marketing Communications Department include 3 pillars: Corporate Communication, Customer Communication, Digital Marketing Communication)
- No. of direct subordinates : 8
- No. of indirect subordinates : Product Marketing members (Home Entertainment, Visual & Audio, Digital Imaging)
COMMUNICATION
- Leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize, develop and execute marketing campaigns that build memorable product brands and maintain Brand of Company as TOM Brand.
- Expert in the technical, conceptual and content development of sales-driving collateral. Produce record-high marketing campaign response rates and execute successful product launches.
AREAS OF RESPONSIBILITY
- Brand ATL & Events (New Line-up Launch, Summer/ Mid-year/ Year-end campaigns) – On time planning and execution across PDCA process
- Brand Always-on Digital Communications & Events (New Line-up Launch, Summer/ Mid-year/ Year-end campaigns) – On time planning and execution across PDCA process
- Digital Imaging (DI) Always-on Digital Communications & Events (New Line-up Launch, Summer/ Mid-year/ Year-end campaigns) – On time planning and execution across PDCA process
- PR activities that contribute to enhancing Company's reputation and corporate value:
- Aggressive PR
- Keep up with the trend and strengthen biz knowledge
- Crisis management
- Supervise Digital Marketing Communications Team:
- Always on campaigns across Corporate social platforms (FB, YT, INS, Database, website)
- Drive O2O
- Digital Marketing Report / Campaign Consolidation
- Internal Digital Consultancy (KPI setting & monitoring)
- Work with Regional team for SEM and Always-on Facebook Explore new types of media
- Company Show annual event - On time planning and execution across PDCA process
- Monthly Marketing A&P Budget Management
- A&P WOW (way of working) review with HQ/ RHQ (twice a year)
Your Skills and Experience
- Education : University
- Major: Business Administration, Marketing Communications, Trade or Marketing
- Experience (Year/s): 8-10 years & above, marketing communications for Consumer Electronics/FMCG/Advertising Company
- Foreign language: English: Advanced
Specific Skills: (Skills and abilities)
- Marketing Strategies & Campaigns
- Corporate Communications
- Creative Team Leadership
- Product Positioning & Branding
- Web & Print Content Development
- Focus Group & Market Research
- Digital/ Social Networks Marketing
- Public & Media Relations
- New Product Launch
- Vendor Management
- Knowledge: Marketing, Corporate Communications, Customer Communication, Digital marketing Communications
- Computer skills : Proficiency in Microsoft office: Power point, Word, Excel, Outlook, internet
- Other requirements : Creative, Proactive, flexible and honest
Why You'll Love Working Here
- Opportunity to work for professional working environment
- Competitive salary and great benefits
- Long term career roadmap with the famous company
More Jobs for You
A Leading FMCG Company
The General Trade (GT) Channel is one of the key departments of our client in Vietnam, contributing the major part to the growth of their Company. They partner and leverage distributors' quality to ensure channel/customer plans are implemented ...
$800 - $1300
Ho Chi Minh, Ha Noi, Da Nang
A Leading FMCG Company
The Modern Trade Channel is one of the key departments of our client in Vietnam servicing both local & international chain accounts. This department ensures that all the strategies and activation programs of The Company portfolio are well ...
$800 - $1300
Ho Chi Minh, Ha Noi
A Leading FMCG Company
Develop & implement Trade Marketing which include merchandizing, display, trade promotion, pricing position, in-store communication, activation, demand creation,… to drive sales of Wholesales channels Understand customers/shoppers ...
$1400-$2000
Ho Chi Minh
A Leading FMCG Company
Your role is unique opportunity to use deep consumer and market insight to drive short and medium term profitable growth by working closely with different functions to delivering exceptional brand experiences in the marketplace, building our brands ...
$1000-$1500
Ho Chi Minh
A Leading FMCG Company
NATIONAL CATEGORY BUILDING PLAN Supports the development of NCBP by: - Managing the Category & Brand Audit to identify root issues and opportunities facing the category and brand. - Identify customer and channel category trends, supply chain ...
$1500-$2700
Ho Chi Minh
A Leading FMCG Company
Manage and ensure daily smooth distribution operation of inbound from factories/ co-packers to DC, inter DC and outbound customer deliveries. Ensure the distribution operations complying with high standards of quality (in line with NQS), ...
$1000-$1300
Ho Chi Minh
A Global Financial Services Company
•Develop, manage and implement actionable multi-year & annual strategic brand & portfolio plans for own business line •Effectively execute the plan and manage to achieve the brand growth in term of brand value, awareness, penetration, ...
$2000-$3000
Ho Chi Minh
A Leading FMCG Company
Delivers HR support to the business and ensuring HR delivery is in fully aligned to business goals in their area of business Supports managers and teams in business delivery through enhancing their capability to deliver Strategy Into Action ...
Competitive Offer Package
Ho Chi Minh
A Global Healthcare & Pharmaceutical Company
Manage assigned categories & brands which are major brands effectively in order to well grow the categories in both sales & brand performance 1. Develop and propose marketing plans for in-charge categories/brands 2. Build complete ...
$1300-$1600
Ho Chi Minh
A Leading FMCG Company
The Modern Trade Channel is one of the key departments of our client in Vietnam servicing both local & international chain accounts. This department ensures that all the strategies and activation programs of The Company portfolio are well ...
$1500 - $2200
Ho Chi Minh
joblink.vn - Dream Comes True.
Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52