A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
IN STORE EXCELLENCE MANAGER (Trade Marketing Manager)
Sales, Trade Marketing, FMCG - Ho Chi Minh
Salary: Competitive Offer Package
The Job
1. Summary:
To defines the scope of activities, responsibilities and job duties of the In-Store Excellence Manager position of Trade Nutrition Division in the Company.
- Scope: Nationwide
- Reporting directly to Head of Customer Marketing Management (CMM)
2. Core job responsibilities:
- Create picture of success for all channels to be in line with Brand Strategies - Work with Channel Development Leads to identify Planogram, must stock list, distribution, visibility opportunity based on channel data analysis, retail audit data, shopper research.
- Successfully develop all KPI’s pertaining to Excellent Execution at channel which includes:
• Availability and Merchandising compliance (OSA and OOS)
• Visit Compliance
• MSL (Must stock list)
• Primary Shelf (SOS)
• Secondary Shelf – Hot Spot
• Perfect Store
- Lead in-store execution compliance and tracking by working with external agency for all channels
- Responsible for Speed to Shelf and excellent execution of new launches, brand campaigns
- Develop and drive POSM strategy for all channels (in-store messages, locations, POSM items, KV adaptation; POSM production; execution supervision)
- Track Pricing across stores and channel formats. Propose pricing opportunity in each channel when applicable
- Liaison with Marketing Teams to develop call to action messages tailored to POSM at channel level
- Drive Competition Scorecards for tracking In Store Activations / Visibility and Pricing across channels
- Work with Brands and Channel Development Leads to consolidate promotional activities into an integrated calendar for traffic control
Your Skills and Experience
Work Experience:
-
At least 5 years of working in GT / MT / Trade Marketing channel required, in which at least 2-3 years’ experience at Manager level
-
Experienced in Milk Industry/ FMCG business in Modern Trade / Traditional Trade
Core Skill Requirement:
- Able to handle operation jobs achieve target through management skills such as planning, organization skill, meeting, communication, negotiation, team work, customer service
- Excellent collaboration skill
- Ability to navigate through complexity
- Excellent attention to details
- Good analytical thinking
- Good English communication
Core Trait/Behavior Requirement:
- Excellent knowledge & understanding in FMCG
- Good record in previous companies
- Excellent account management skills
- Good relationship/ network with clients
- Striving, Thinking, Relating
- Good English and IT skills
Why You'll Love Working Here
- Opportunity to work for professional working environment and Global Industry
- Opened professional and general management training
- Competitive salary and great benefits
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trade marketing manager channel marketing manager in store excellence manager
Competitive Offer Package
Ho Chi Minh
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