Our Client is a Large Retail & Distribution of leading Toy Brand.
This is a Vietnam's leading player in the kids' lifestyle market. They operates more than 20 stores& has more than 2000 employees nationwide
Trade Marketing Manager
Sales, Trade Marketing - Ho Chi Minh
Salary: $2000- $3000
The Job
- Develop and implement annual Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives, Key areas of focus for in-stores initiatives implementation (which are aligned with Senior Brand Manager and Sales team) will be product availability, brand visibility, marketing trade promotion, distribution improvement program, retailers
- Collaborate with the Sales Team and Design team for planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions , product communication
- Manage the point of sales material (including budget, logistics, distribution and assortment) by finding the most efficient solutions
- Support the sales team in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated
- Market intelligence tracking by understanding customer insights, channel/trade needs and motivation; keep tracking competitor movement, market trends and events, updating prices and trade margins regularly to sharpen and ensure trade programs are in line with market requirements
- Ensure that the local feedback is taken into account by regularly conducting secret shopper programs and visiting venue managers and owners.
Your Skills and Experience
- University degree in marketing or comparable is needed
- Master and or any other further qualification in marketing / trade marketing is appreciated
- Have at least 5-years experience in MKT, Trade Marketing & Key Account Management , prefer in FMCG industry
- Have strong understanding of brand equity - Have deep market and retail knowledge - Have strong influencing and negotiating skills - Have strong ability in channel management, sales forecast and promotion planning
- Must possess strong interpersonal and communication skills as well as the ability to work effectively in a collaborative team environment
- Must be have excellent analytical skills, demonstrate initiative and possess the ability to lead effective meetings
- Good role-based leadership and decision making are highly appreciated
Why You'll Love Working Here
- Opportunity to work for professional working environment
- Opened professional and general management training
- Competitive salary and great benefits
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