A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Brand Manager
Marketing, FMCG - Ho Chi Minh
Salary: $2500 - $3000
The Job
ROLES:
- To develop and manage Brand/Category plans in line with portfolio strategic direction to achieve volume, share and profit targets.
KEY RESPONSIBILITIES:
Brand Planning
- Develop brand/category strategies in line with portfolio objectives in respect of volume, contribution and share.
- Prepare and gain approval for annual brand plans supported by expenditure budgets.
- Manage all aspects of brand communication.
- Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced and implemented.
- Provide effective brand merchandising and promotional strategies that are relevant to the market.
- Develop and maintain effective working relationships with Marketing, Sales, colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.
- Achieve legal and management approval for materials prior to printing/production as required
- Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.
- Manage the delivery of marketing materials as required to Sales colleagues to aid execution of brand activities in accounts and field.
- Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam
- Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management.
Brand Management
- Manage all aspects of brand communication.
- Brief and manage advertising and design agencies to ensure effective brand campaigns are developed, produced and implemented.
- Provide effective brand merchandising and promotional strategies that are relevant to the market.
- Develop and maintain effective working relationships with Marketing, Sales, colleagues to facilitate the exchange of information and to promote commitment to and implementation of the brand strategies.
- Achieve legal and management approval for materials prior to printing/production as required
Resource Management
- Manage funds to achieve delivery of agreed brand activities within agreed budgets and timings.
- Manage the delivery of marketing materials as required to Sales colleagues to aid execution of brand activities in accounts and field.
- Adopt a Risk Management approach to his / her role & responsibilities consistent with the regulation of Vietnam
Information Management
- Consolidate consumer and brand performance data with insights and recommendations to the Head of MKT, colleagues, and senior management.
Your Skills and Experience
- University Degree qualified in a Sales/ Marketing discipline
- More than 6 years experiences in Brand, preferably in the FMCG industry
- Brand planning, Project Coordination and Budget Management skills
- Intermediate understanding/experience in Product and Manufacturing Knowledge, understanding of Consumer Research & experience in using marketing tools including consumer awareness /Trial, procurement and logistic processes
- Good inter-personal and communication skills (English & Vietnamese)
Why You'll Love Working Here
- Opportunity to work for professional working
- Opened professional and general management training
- Competitive salary and great benefits (13th month salary, performance bonus, allowance, heathcare insurrance ect..)
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