A Global Cosmetic Company
Our Client is a famous Cosmetic Company in the global & Vietnam Market. In order to dedicatedly support their business agenda, they are looking for qualified candidates for the following position.
Brand Manager - Cosmetics (Business Unit Manager)
Fashion/Lifestyle, Luxury Goods, FMCG - Ho Chi Minh
Salary: $5000 - $5500
The Job
PRIMARY FUNCTION
Primary accountability for achieving brand sales and P&L (including NOP) targets for brand(s) in country. Works closely with affiliate Country Manager and Regional Brand Sales and Marketing VP to set goals, develop, and implement plans.
Ensure Customer Growth
Promotes and Protects Brand Identity
- Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards.
- Ensures that regions are provided with ongoing brand training.
- Building business partnerships
- Ensures consistent interpretation of brand global objectives and strategies.
- Represents brand in a professional and positive manner when interacting with staff, customers, business partners, and representatives of advertising agencies, the press, and government.
- Monitors for appropriate implementation of brand identity tools. E.g.: merchandising guidelines, media positioning, catalog advertising, product assortment, sales staffing, and store/site selection.
- Works closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood. Develops and periodically re-evaluates campaign.
- Creates and maintains a network of cooperative relationships with business partners and key customers.
- Negotiates yearly sales targets for brand with distribution.
- Seeks guidance, review, and input from Country Manager and Regional VPs to negotiate counter/store site selection with business partners. Final decision lies with the Country Manager.
Manages Operational Effectiveness
Achieves budgeted sales and profitability goals for assigned markets
- Goal, budget, and plan execution
- Works with Regional Trainers, Brand Education in New York, and the Regional Brand VP to coordinate development of TR training tools.
- Proposes media and advertising choices and collaborates with the Regional VP and GMs to negotiate rates with business partners. Final decision lies with the Country Manager.
- Collaborates with Finance Manager, Country Manager, and Regional Brand VP to set fiscal plans and efficient budgets.
- Global Communication to develop communications specific for market
- Brand Marketing, Creative, Visual Merchandizing, and Packaging to develop promotional items, creative concepts, and packaging specific for market
- Brand Marketing, Product Council, and Labs to develop products exclusive to market
- Collaborates with Regional Brand VP to work with
- Communicates proposed deviations from global marketing guidelines and offerings to Regional Brand VP.
- Develop plans for Training, Merchandizing, Store Design, and PR
- Develop Sales objectives, plans, and programs
- Develop marketing and media plans, calendars, and tools
- Makes decisions on promotions items (including collateral) and creative concepts
- Make product selection, assortment, and pricing decisions
- Formulate brand marketing objectives and programs for the affiliate
- Consider global brand guidelines and offerings to develop marketing and sales strategies to maximize sell-through
- Consider global brand objectives to set challenging yet attainable brand sales and profit goals for the affiliate
- Works with regional Brand VPs and affiliate Country Manager to:
- Developing goals, budgets, and plans
- Ensures strong execution of brand marketing and media plans/calendars and major launches.
- Prioritizes key issues and allocates resources based on need.
- Leads activities associated with new door and market launches.
- Ex: choosing space and location, registering and forecasting products, ordering testers, designing counters, hiring and training personnel, and developing the marketing calendar and launch plan
- Works with Regional Brand VP to ensure that affiliate receives products, promotional material (including collateral) art work, and other support within timelines.
- Responsible for forecasting new products and promotional materials in coordination with brand Forecasting Manager (NY), Marketing Services (NY), and the Regional Brand VP.
- Interfaces with Regional Forecasting Managers to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.
- Oversees forecasts to ensure planning accuracy and appropriate inventory levels. Develops plans to reduce excess inventory levels.
- Develops sales cycle material (or appropriate materials for support at point-of-sale) for sales force to meet specific distribution channel requirements.
- Assists sales management in key customer contact to follow up promotional efforts and keep informed of sales-force needs.
- Reviews monthly brand data and budget results with Finance and Regional Brand VP to proactively remedy potential problems. Agrees upon adjustments.
- Coordinates field execution and provides feedback to Regional Brand VP.
- Leads team to develop trade presentations and strong sell-through systems.
- Ensures that no grey market is created. Solves grey-market issues.
- Conducts post launch evaluation analysis of major programs.
Improves Business Processes
- Identifying Opportunities
- Collaborates with Regional Brand VP to identify opportunities for streamlining operations, reducing costs, and implementing financial and management technologies to enhance efficiency of brand operations cooperative initiatives across region for brand (Ex: marketing, promotions, business partner contacts, process improvements) cooperative initiatives across brands in affiliate
- Evaluates competitive challenges for brand and identifies opportunities for growth and profit enhancement.
- Monitors competitive activity and trends in markets, customers, products, prices, and channels
- Conducts P&L analysis by door
- Identifies opportunities and risks, provides feedback to Regional Brand VP, and develops recommendations and initiatives
Leads and Develops People
- Provides leadership, guidance, and management to brand staff.
- Articulates a compelling mission – a compelling mission beyond the day-to-day tasks – in a way that inspires others to follow.
- Acts with integrity – honors commitments, takes responsibility for decisions, and behaves consistently.
- Establishes high workplace operating standards and values.
- Sets performance objectives for direct reports.
- Provides direction. Clearly communicates priorities and required results.
- Provides coaching, constructive feedback, development opportunities, and recognition to direct reports and key distributor personnel as appropriate.
- Works with Country Manager and Human Resource Manager to ensure appropriate staffing and establish performance management and development initiatives.
- Sets and communicates high expectations with brand staff.
- Identifies opportunities to develop high potential staff through involvement in new projects, expanded accountabilities, promotions, and/or transfers.
- Ensures proper training of all point-of-sale, area management, and office personnel.
- Ensures that strengths and skills of personnel are developed; monitors training with further coaching and counseling as needed
- Influences others to achieve difficult goals.
- Resolves conflicts and negotiates win-win solutions.
- Shapes environment to foster open communication and teamwork.
- Elicits diverse points of view.
- Acknowledges views and contributions of others.
- Maintains appropriate communication within and between the different functional areas of the brand, within the region, and with New York headquarters.
- Makes final decisions in the hiring process of all brand personnel and provides input in recruiting key distributor personnel.
Your Skills and Experience
- A minimum of 4-5 years in similar role and minimum 8 years of overall experience with proven record of managing retail teams for distributor or brand Principal. Cosmetics experience is preferable
- Solid and practical knowledge in retail operation, buying, sales management for Cosmetic, fashion, shoes, bags, accessories, luxury goods for international brands or FMCG industry.
- Candidate has experience in Oversea market is a plus
- Thorough understanding of Vietnam market and strong retail culture is a must.
- Passionate, sense of beauty, results driven and good leadership & management skills.
- Able to work independently with minimal supervision.
- Able to meet tight deadlines.
- Possess a good written and spoken English is a must.
Why You'll Love Working Here
- Opportunity to work for professional working
- Opened professional and general management training
- Competitive salary and great benefits (13th month salary, performance bonus, allowance, ect..)
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