Our Client is Global leader in Oil & Gas Industry
This is the global leader Company in Oil & Gas Industry. In order to dedicatedly support their business agenda, they are looking for qualified candidates for the following position.
B2C Marketing Manager
Marketing, Oil/Gas, FMCG - Ho Chi Minh
Salary: Competitive Offer Package
The Job
Job Purpose:
- Responsible directly on all marketing programs for B2C brand in Vietnam in order to achieve agreed brand health & financial targets.
- Align the Global marketing strategy for brand market or Channel and translate that into prioritized and scheduled local plans and activities that can be carried out by the sales force.
- Global CVPs are implemented to meet local market circumstances. It is the ultimate responsible for the quality and results of the marketing programs implementation both in ATL & BTL including trade marketing activities
Main Duties:
- Managing all ATL & BTL marketing activities for 2 biggest categories: motorcycle and car lubricants
- Responsible for building long term plan of category and brand strategy and execution: brand building, communication, innovation, portfolio optimization, distribution, pricing to achieve both business target(Vol, C3) and brand KPI (Consumer Brand Preference, Trade Share of Recommendation, Distribution, Visibility, Portfolio health…)
- Lead trade plan by working closely with RTM, Sales & Distributors. Develop local toolkits (sales pitch, premium story telling) to equip sales rep on field. Regularly monitor volume sales & distribution KPI and initiate actions if performance is low vs planned.
- Liaise with lots of cross functions global & local teams: brand, communication, media, MotoGP/F1 sponsorship, insight, supply chain, product life cycle, label, legal, new business development… to deliver end-to-end project results.
- Continuously improve 360 marketing skills
Your Skills and Experience
Experience and Qualifications required:
- 5-10 years in high-performing, customer-focused environment, especially with experience in marketing roles. Prior experience in trade/channel/customer marketing is strongly preferred, including channel penetration, trial creation and conversion to usage/loyalty. Experience managing B2C/Industrial brands is a plus, especially ones with technology leadership proposition. FMCG experience is also acceptable.
- Evidence of strong commercial acumen, especially in sales or technical selling roles, and track record for over-delivery on targets
- Prior experience delivering impact and efficiency across marketing mix elements in a plus
- Experience developing sector/brand strategy and managing longer-term innovation/development cycle is helpful
- Experience capturing value through pricing strategy & mgmt. is desired
- Competency in mining customer insights and using advanced analytics and acting on these to reach customers.
- Solution development and creative problem solving
- Successful integration for collaborative development and implementation with global brands & local sales/operations. Good interpersonal skills.
- Must be highly self-motivated and able to effectively manage self/time amongst many competing priorities
- Lubricants knowledge helpful but not required
Key Competences required:
- Demonstrated evidence of Enterprise first values and behaviours will be taken into account during the selection process.
- Generating Insights
- Strategic marketing Planning
- Brand and Proposition Management
- Channel Marketing Management
- Integrated Marketing Communications
- Marketing Activation
Why You'll Love Working Here
- Professional working environment.
- Career-development.
- Competitive package
More Jobs for You
A Leading FMCG Company
Develop & implement Trade Marketing which include merchandizing, display, trade promotion, pricing position, in-store communication, activation, demand creation,… to drive sales of Wholesales channels Understand customers/shoppers ...
$1400-$2000
Ho Chi Minh
A Leading FMCG Company
Your role is unique opportunity to use deep consumer and market insight to drive short and medium term profitable growth by working closely with different functions to delivering exceptional brand experiences in the marketplace, building our brands ...
$1000-$1500
Ho Chi Minh
An International Education Center
Report to: Colleage Director Subordinates: 4 (3 Marketing Specialist and 2 Designers) The person who holds this position will give guidance to the Marketing team to fullfill the following ...
$1500 -$2000
Ho Chi Minh
A global Consumer Electronics Company
RESPONSIBILITIES ·Set up business plan and discuss with HQ and Company BOD to select right product lineup & product positioning for new business year. Analyze competitive landscape to set up margin structure and dealer incentive scheme ...
$2700-$3600
Ho Chi Minh
A Leading FMCG Company
Champion Shopper Insights in the respective Channels Lead the Shopper Insights into action and thematic activities at Channels Work with Category Management team to give Channel inputs into their Category Trade plan Develop the Perfect ...
channel marketing manager channel manager trade marketing manager
$2,500 - $3000
Ho Chi Minh
A Leading FMCG Company
Main Job Purpose: The Senior Brand Manager is responsible for the health and performance of the group of brands in charge in the local market, support Managementsin translating Category Strategyintoa National Category Building Plan which ...
$2500 - $4000
Ho Chi Minh
Our Client is Global leader in Oil & Gas Industry
Accountable to develop & implement clear long-term strategy and vision to deliver both short-term and long-term sustainable profit growth for GM, Power & Fleet sectors, including ownership for respective portions of 2018 Roadmaps and ...
$2500- $3000
Ho Chi Minh
Our Client is a International Real Estate Developer
Report to the Sales & Marketing Director; Be responsible for sales activities and to achieve sales target set by the company; Participate in the sales planning and implementation; Identify market segments through market research, in ...
$1500- $2000
Ho Chi Minh
Our Client is a Large Retail & Distribution of leading Toy Brand.
Develop and implement annual Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives, Key areas of focus for in-stores initiatives implementation (which are aligned with Senior Brand Manager and ...
$2000- $3000
Ho Chi Minh
A Leading FMCG Company
Assist in innovation/re-innovation or brand-led growth projects from concept to launch involving artwork designers’ contacts, packaging & perfumer suppliers’ contacts, panels’ tests, surveys. Provide assistance to Group Brand Manager in ...
$1000- $1500
Ho Chi Minh
joblink.vn - Dream Comes True.
Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52