Our Client is Global leader in Oil & Gas Industry
This is the global leader Company in Oil & Gas Industry. In order to dedicatedly support their business agenda, they are looking for qualified candidates for the following position.
MARKETING MANAGER-B2B
Marketing, Oil/Gas - Ho Chi Minh
Salary: $2500- $3000
The Job
- Accountable to develop & implement clear long-term strategy and vision to deliver both short-term and long-term sustainable profit growth for GM, Power & Fleet sectors, including ownership for respective portions of 2018 Roadmaps and regular updates/refresh
- Accountable for 3-year country plan for key sectors. Ensure T&R, sales pipelines are well-integrated. Translate T&R into sector marketing goals.
- Accountable for full marketing mix, sector pipeline & C3 delivery, specifically in Building Distinctive Offers, Pricing Strategy, Pipeline Management, Trial closure & Portfolio health.
- Build Distinctive Offers
- Own & Measure Brand Equity metrics
- Define targets
- Own Briefs
- Ensure Integration of global campaigns and local programs and on-time launch
- Relationship management with customers – meet customer with Sales, understand pain points and create superior offers
- Pricing Strategy
- Own Pricing Strategy for Sector offers
- Up-to-date local competitive offer price maps
- Optimize between Sector price premium (or rebate), total C3 and Share of Wallet
- Work with Pricing Manager to develop & deploy rebate structure
- Lead Generation
- Support customer prospecting by organizing events like PR, Seminars, customer meets etc
- SPANCOP (Direct and Indirect) opportunities are regularly updated in Sale CRM ensuring that prospect database is kept up-to-date reflecting current and future opportunities.
- Support sales & RTM team to help distributor achieve CPT (Coverage Penetration Throughput) target
- Trial Closure
- Required Deal Targets
- Identify appropriate mechanisms by ROI & Best Practice
- Clarify current hooks & blockers
- Develop Content & Tools (Demos, Sales presenters, etc); Support Sales team when required
- Implement Trade Programs/Sector Program
- Ensure global programs and practices are implemented consistently in the cluster
- Ensure global brand managers and global pricing managers are engaged in key portfolio and pricing strategy developments
- Actively support customer & distributor insight program and execute any market-specific action plans
- Ensuring the competitiveness and integrity of the end to end CVP for customers, including marketing, portfolio, technical service offer, and supply chain efficiency.
- Accountable for SP&A planning, execution and ROI leveraging advanced analytics and insights to plan and evaluate most efficient ways to lead generation and conversion
- Generate Qualified Leads
- Identify effective triggers to help conversion
- Test, Learn, Optimize using analytical tools
- Implementation of Marketing initiatives and spending (as per Aprimo plan), using the Aprimo reports to track progress.
- Completion of agreed Post Initiative Reviews on key marketing initiatives.
- Accountable for Portfolio Health: Own the assigned sector SKU portfolio and associated portfolio health metrics (C3/FPS, hurdle rate etc)
- Define requirements for market
- Ensure premium target are achieved
- Raise BCIs (non-GPO) and ensure success rate of BCIs
- Responsible for FPS of SKUs
Your Skills and Experience
- Experience at least 3 years in business (sales / marketing / technical / Route to Market) for Industrial industry
- Strong marketing experience in B2B business is a plus
- Commercial Mindset
- Analytical skills
- Good at communication, interpersonal and leadership skill
- Good command of English & Vietnamese
Why You'll Love Working Here
- Opportunity to work for professional working environment
- Opened professional and general management training
- Competitive salary and great benefits
More Jobs for You
A Leading FMCG Company
Develop & implement Trade Marketing which include merchandizing, display, trade promotion, pricing position, in-store communication, activation, demand creation,… to drive sales of Wholesales channels Understand customers/shoppers ...
$1400-$2000
Ho Chi Minh
An International Education Center
Report to: Colleage Director Subordinates: 4 (3 Marketing Specialist and 2 Designers) The person who holds this position will give guidance to the Marketing team to fullfill the following ...
$1500 -$2000
Ho Chi Minh
A global Consumer Electronics Company
RESPONSIBILITIES ·Set up business plan and discuss with HQ and Company BOD to select right product lineup & product positioning for new business year. Analyze competitive landscape to set up margin structure and dealer incentive scheme ...
$2700-$3600
Ho Chi Minh
A Leading FMCG Company
Champion Shopper Insights in the respective Channels Lead the Shopper Insights into action and thematic activities at Channels Work with Category Management team to give Channel inputs into their Category Trade plan Develop the Perfect ...
channel marketing manager channel manager trade marketing manager
$2,500 - $3000
Ho Chi Minh
Our Client is Global leader in Oil & Gas Industry
Accountable to develop & implement clear long-term strategy and vision to deliver both short-term and long-term sustainable profit growth for GM, Power & Fleet sectors, including ownership for respective portions of 2018 Roadmaps and ...
$2500- $3000
Ho Chi Minh
Our Client is a International Real Estate Developer
Report to the Sales & Marketing Director; Be responsible for sales activities and to achieve sales target set by the company; Participate in the sales planning and implementation; Identify market segments through market research, in ...
$1500- $2000
Ho Chi Minh
Our Client is a Large Retail & Distribution of leading Toy Brand.
Develop and implement annual Trade Marketing strategy to contribute towards brand growth targets and cross-category business objectives, Key areas of focus for in-stores initiatives implementation (which are aligned with Senior Brand Manager and ...
$2000- $3000
Ho Chi Minh
A Leading FMCG Company
Trade Marketing Management Work with Country Office marketing to align and input for trade marketing plans & activities Align with Sales region for trade marketing plans & activities Track, monitor and report performance of ...
$1500- $2400
Can Tho
A Leading FMCG Company
Principle Accountabilities: Be responsible for the provision of medical knowledge to Medical Sales Team Be responsible for developing medical marketing strategies, action plans and activities in medical channel Ensure the effectiveness ...
medical marketing manager activation marketing manager trade marketing manager
$3500- $3800
Ho Chi Minh
A Global Cosmetic Company
1-Ensures Customer Growth Promotes and Protects Brand Identity Ensures that brand image and position are properly maintained in people and materials, in accordance with corporate standards. Ensures consistent interpretation of brand ...
Competitive Offer Package
Ho Chi Minh
joblink.vn - Dream Comes True.
Address: 1st, 52 Dong Du Street, Ben Nghe Ward, D.1, HCMC
E-Mail: alo@joblink.vn
Hotline: 090 233 30 52