A Leading FMCG Company
The Company is a famous multinational company in FMCG industry with well known brands in the global & Vietnam Market. In order to dedicatedly support their business agenda, the company is looking for a potential candidate for the following position
Anchor Account Manager
- Ho Chi Minh
Salary: $3000- $4500
The Job
Role:
- Build volume, revenue & profitability of HORECA, Factory Account (AA) by defining Initiatives establish during the AOP.
- Develop and support SM/TDM to execute business programs, leverage efficient call coverage and ensure all Anchor Accounts in asigned location comply with Company performance standards and CDA commitments.
- Manage budget, define strategy to grow AA, accountable to track business performance of AA in assigned location to propose and implement respective solutions, interventions.
- Identify opportunities and develop new channels in assigned location
Accountabilities
1. Grow volume, revenue and share in AA
- Make channel analysis and strategic channel development plans for each channel at assigned location.
- Make Hit list for renewal & action plans for smooth execution.
- Manage to ensure all CDAs with identified customers are complied with the policy.
- Call on all customer wiring assignments as planned.
- Develop specific standards for merchandising range, promotions for AA.
- Provide pre & post execution evaluation of marketing programs and communicate to the field.
- Monitor AA Budget of the assigned location and optimize using it.
2. Identify & Win New Business
- Identify new channels opportunities and define proper course of actions to seize them.
- Frequently do trade visit, touch base with market to understand it well.
- Analyze available data source (volume, market trend, drop size, shopper, consumer behavior…) to anticipate business opportunities.
- Work with management team to propose action plan to capture these opportunities.
- Follow up and support the deployment, evaluate the success
3. Cooperate with SM/TDM/AAE to execute plans with assigned customers
- Ensure communicate standards and customer commitments to the field.
- Issue a promotion calendar on a timely basis.
- Monitor performance and compliance, taking corrective action where necessary.
- Conduct Business Reviews with senior managers from Company and the customers. -
- Collect customer feedbacks from SM/TDM/AAE and support to work on solutions.
4. Assist, coordinate with SM in setting objectives and tracking results
- Ensure objectives set are clear and consistent with MU goals with each member of the team.
- Ensure all accounts are visited on an appropriate frequency.
- Ensure each team member sells effectively in the market place.
- Ensure clear communication and adherence of pricing and promotions.
- Review progress vs. objectives on a bi-weekly basis.
5. Support SM in training & coaching AAE
- Support assessment of performer capability and provide development feedback -
- Advise on modeling desired behaviors & skills during coaching sessions
- Deliver group training as required
- Support problem solving and address team issue
Your Skills and Experience
- At least 5-7 years of experience in selling areas
- Experience dealing with Horeca, Factory, Bar, club, food chains is preferred
- FCMG (preferred) business understanding and analytical skills
- Strong planning & project management
- Marketing and Trade marketing understanding & experience
- Strong in building relationship wiith customers
Why You'll Love Working Here
- Opportunity to work for professional working environment
- Opened professional and general management training
- Competitive salary and great benefits
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